Implementation of Digital Marketing in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia During the COVID-19 Pandemic

In Indonesia, micro, small, and medium enterprises (MSMEs) cover nearly 90% of the business entities and become the backbone of national economic growth. However, during the COVID-19 pandemic, they encountered challenges in their marketing, which impacted their sales volume. Jember Regency has the highest number of MSMEs in East Java, Indonesia, and is renowned for agro-industry products such as peanut cookies (Kue Kacang). However, most MSMEs in Jember are lacking in applying digital marketing. It is not in line with the acceleration and development of the technology and information flows in 4.0, which has required MSMEs to adapt to these developments in their business. The purpose of this study was to reveal the implementation of digital marketing and the obstacles encountered in improving their sales performance. This study applied a qualitative approach. The research data was collected through semistructured in-depth interviews, observation, and documentation. The informants involved in this study are business owners of peanut cookie MSMEs in Jember. This study found that they use the owner's private account on Facebook and WhatsApp as their primary digital marketing platforms, while others used Instagram and TikTok. Surprisingly, none of them used e-commerce platforms such as due to their cluelessness with the system. In addition, the shortage of input production during the peak season has been a recurring issue for decades. Further, the result discovered that digital marketing makes it easier for MSMEs owners to communicate with consumers, provide information, and expand the market during the COVID-19 pandemic. © 2023 IEEE.

Optimizing the Role of Indonesian Broadcasting Commission in the Context of Disseminating Health Information during the Covid-19 Pandemic

Introduction: Information technology is developing very rapidly along with the emergence of the Covid-19 Pandemic. Various information related to Covid-19 delivered by broadcasters is required to be strictly monitored to ensure that the information received by the public is correct and valid. The Indonesian Broadcasting Commission has the authority to monitor the broadcasting. Objectives: This paper aimed to analyze the optimization of the role of the Indonesian Broadcasting Commission to monitor the spread of health information during the Covid-19 pandemic. Research Methodology: This study combined doctrinal law research and non-doctrinal legal research. The research specification was descriptive-analytical and the analysis was carried out qualitatively. Conclusion: The Indonesian Broadcasting Commission has not optimally carried out its duties and roles in monitoring the dissemination of information related to the Covid-19 pandemic. Institutional strengthening, institutional synchronization at the central and regional levels, and increasing the capacity of Commissioners are some efforts to optimize the roles and tasks of the Indonesian Broadcasting Commission in the future.